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If you feel like the system is rigged against your bottom line, you're not imagining it — and for the first time, the law is starting to agree. In April 2025, a US federal court found that Google had
For a while now, the honest answer to "is AI recommending my site?" was a mystery. That changed this year. In February 2026, Microsoft launched AI Performance in Bing Webmaster Tools — the first time
AI visibility scores" are modelled guesses. Here's what evidence looks like instead — and why it's the only thing that holds up
When rankings hold but the AI answers don't mention you, optimisation isn't the fix — an audit is.
Your content is the supply chain now, not the traffic source. The fix isn't better SEO — it's auditing who extracts your data and what you get back
Most advice about AI crawlers comes down to two buttons: block everything, or allow everything. Both are wrong, and for the same reason — they treat every bot as identical when they're nothing alike.
Most analytics tools make one quiet assumption that quietly breaks everything: they trust the User-Agent. When your server logs show a hit from GPTBot or ClaudeBot, that name comes from a header the v
Most people thinking about AI search visibility focus on the same two things: whether AI bots are crawling their site, and whether their content is high quality enough to get cited. Both matter. But t
You've spent years building a website that ranks on Google. You publish regularly, you've earned backlinks, and your traffic holds steady. But lately you've noticed something unsettling: when you ask
