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Articles tagged with #content-strategy
AI answers cite sources now — but not the same ones, and not the sites you'd expect from Google. Here's how to find out where you actually stand, per engine.
The economics of AI search are quietly flipping from "we took your content" to "we'll pay you if we cite you." That makes verifiable citation evidence a line item, not a vanity metric.
For a while now, the honest answer to "is AI recommending my site?" was a mystery. That changed this year. In February 2026, Microsoft launched AI Performance in Bing Webmaster Tools — the first time
AI visibility scores" are modelled guesses. Here's what evidence looks like instead — and why it's the only thing that holds up
When rankings hold but the AI answers don't mention you, optimisation isn't the fix — an audit is.
Your content is the supply chain now, not the traffic source. The fix isn't better SEO — it's auditing who extracts your data and what you get back
